Capital One is a US bank headquartered in McLean, Virginia. Starting as a credit card company Capital One expanded to become a retail bank in 2005. Even though the company expanded, their logo remained virtually unchanged. This is a redesign proposal for the bank, done for the Logo Redo show on The Futur.

The current logo, initially introduced in 2008 brought a swoosh that felt dated and a bit generic. The varying type weights and the baseline shift in the logotype, readability issues in small scales called for a cleaner and simpler design.

Capital One Bank Proposed Logo
Capital One Logo Guidelines with Sizes Colour and Typography
The new logo mark is a ‘C’ with a ‘1’ depicted in its negative space. The bold geometric form of the mark conveys stability and the 45° tilt a sense of dynamism and innovation.
Capital One Bank Platinum Card Design
Capital One Social Media Designs
Capital One headquarters lobby in Tysons, Virginia
Capital One Logo Comparison
Capital One redesign was selected to be featured in The Most Impressive Logo Redesigns by DesignRush.
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